Summary
In 2016, Laneige established an annual design strategy to launch a series of “Laneige sets” for the global market. Seasonal sets and limited-edition sampler sets were developed under the unified concept of “Beauty Library,” reflecting Laneige’s core theme of “Sparkling Beauty” while offering added value as collectible items.
Concept
The clever concept began with the overarching idea of a “Beauty Library,” where each set of products represents a “book,” and collecting all the sets throughout the year builds “My Own Beauty Library.” The project incorporates various graphic elements inspired by book motifs, and the packaging—featuring magnet closures that open sideways like a book—reinforces this concept. All graphic elements are consistently applied across global sets, creating strong visual and thematic connections between products and enhancing the appeal of the “Beauty Library” concept.
