The 2022 Hera Holiday Collection, NUANCE OF WINTER, captures the subtle nuances unique to winter, reminiscent of deep, quiet nights, to complete
refined holiday looks. From limited-edition palettes to exclusive packaging for department stores and KakaoTalk gifting channels, and department
store displays, the collection presents a full holiday experience unique to Hera.
Product Design
The palette features a deep navy reminiscent of the night sky, combined with glitter and a simple yet subtly luxurious plaque.
The box was designed to highlight the concept even further with starlight-inspired gold and silver foil accents.
Department Store Offline Package
To bring Hera’s ‘NUANCE OF WINTER’ to life in department stores, we captured the twinkling stars of a deep winter night.
Gold glitter ribbons and paper charms were added to the sleeves and shopping bags to highlight the unique charm of the holiday season.
KakaoTalk Gifting Exclusive Package
Given the nature of the KakaoTalk channel, package design is the most important factor for customers when selecting products.
To meet the demand for eye-catching visuals, we developed designs that make a strong impression even in thumbnail view.
Inspired by the woven silhouette of a tweed pouch contrasting deep navy with soft nude tones,
we created a metaphorical pattern unique to the Hera Holiday collection.
A silver ribbon serves as a subtle accent, enhancing the gift-like impression for the recipient.
Department Store Display
o convey the subtle and sophisticated mood of ‘NUANCE OF WINTER’ through in-store fixtures, we designed VMD displays aligned with the packaging materials.
We created various display elements tailored to the characteristics of each department store fixture,
ensuring that the products presenting the holiday look are displayed in an appealing and captivating way for customers.
Yeouido The Hyundai Store New Content Table
Using navy and gold glitter ornaments, we created a luxurious
holiday wreath unique to Hera. We showcased the DAY & NIGHT
looks along with related products and displayed exclusive
items from the holiday collection.
Lotte Main Store New Content Table
Lotte Main Store New Content Table
We stacked gift boxes—an iconic holiday-themed object—into the shape
of a tree and displayed holiday-related products to add a playful touch.
G7 Lip Bar
G7 Lip Bar Promotion
Using gold and glitter accents, we presented the collection with a look that is simple, yet warm and luxurious.
