VITALBEAUTIE SUPERCOLLAGEN ESSENCE X KittyBunnyPony
바이탈뷰티 슈퍼콜라겐 에센스 X 키티버니포니
VITALBEAUTIEDec 25, 2022
Summary
To celebrate the 2023 Year of the Rabbit, we collaborated with fabric design brand KittyBunnyPony to launch a New Year Special Edition.
This collaboration featured our signature Super Collagen Essence in a vibrant pink package, adorned with KittyBunnyPony’s iconic ‘Happy Bunny’ pattern.
The design depicts the bunny delivering a bundle of gifts, and was created to help you gift a joyful and healthy start to the New Year.
Concept
By adapting the ‘Happy Bunny’ pattern to fit the VITALBEAUTIE brand concept, we aimed to create a trendy and unique Lunar New Year collaboration.
The cheerful rabbit pattern on the packaging is designed to convey good fortune and gratitude to loved ones. The included paper charm and signature
pouch are reusable keepsakes, gifting the promise of a more beautiful daily life—the core message of the VITALBEAUTIE brand.
Collaboration Video
The vibrant meeting of ‘Happy Bunny’ and Super Collagen Essence was expressed through a cheerful and playful motion graphic video. The animation shows the
little bunnies hopping about as lucky clovers fall gently like snow, conveying VITALBEAUTIE’s heartfelt wish for a new year filled with good fortune and health.