Puzzlewood uses Instagram to create content that expresses its unique imagination and worldview. In December 2023, our “holiday”
themed content took traditional holiday elements and put our own spin on them. We used AI to create new forms of imagery, such
as a deformed cake, virtual candles, and a unique tree. We also used AI to sensitize scenes such as a green room and a winter
scarf, visually conveying the feel of Puzzlewood. These contents are organized in a way that stimulates the imagination rather
than intuition, which plays an important role in conveying Puzzlewood’s brand identity.
The scent of Puzzlewood embodies a deep green mood reminiscent of ancient forests, offering a unique sense of calm and relaxation.
Puzzlewood’s Instagram serves as a creative window that unfolds the brand’s distinct imagination and worldview.
In producing Instagram content, AI is actively utilized as both a medium and a tool for creative expression.
In December, Puzzlewood released holiday-themed Instagram content.
When we think of the holidays, familiar objects such as trees, candles, cakes, and wreaths naturally come to mind.
Puzzlewood reinterpreted these symbols within its own world, bringing them to life in imaginative, unconventional ways.
Cakes that break from traditional forms, fictional Puzzlewood candles, and uniquely envisioned trees—each of these visuals expresses the aesthetic and storytelling DNA of the Puzzlewood universe.
Rather than taking a literal or direct approach, Puzzlewood’s Instagram content is crafted to evoke imagination, allowing viewers to sense the brand’s identity through AI-driven expression.
The December series aimed to create moments of stillness and inspiration—images that offer rest, while also stimulating the viewer’s sense of scent through visuals alone.
Ultimately, Puzzlewood’s AI-generated content on Instagram transcends mere imagery, serving as a key medium for communicating the brand’s emotional depth and creative sensibility.
AI content created by Puzzlewood is uploaded to Instagram with the #ai tag.
More AI content can be found on the official Puzzlewood Instagram.
