Longtake Eau de Perfume Product Design
Summary
This perfume design project was planned to express the forest—the origin of Longtake’s fragrances—in more diverse forms, allowing customers to experience the scents more richly and perceive the brand’s identity more clearly.
While preserving the fragrance heritage rooted in the forest, we expanded on its multifaceted expressions and developed them into three distinct scent stories.
The colors inspired by the three eau de parfum scents were consistently applied across other product categories sharing the same fragrances, with the aim of enhancing their overall appeal together. This project redefined the brand identity by placing fragrance at the center of the brand experience, establishing a positioning in which scent becomes the core.
The colors inspired by the three eau de parfum scents were consistently applied across other product categories sharing the same fragrances, with the aim of enhancing their overall appeal together. This project redefined the brand identity by placing fragrance at the center of the brand experience, establishing a positioning in which scent becomes the core.
Concept
For the eau de parfum renewal project, we reinterpreted the concept of “something precious found in the forest” by connecting the textures, light, and colors nurtured by the forest over time with the unique character of each fragrance.
Drawing formal inspiration from curves naturally shaped by wind and rain, we focused on delivering a tactile experience that feels as if one is “touching the time of nature” when holding the bottle.
Drawing formal inspiration from curves naturally shaped by wind and rain, we focused on delivering a tactile experience that feels as if one is “touching the time of nature” when holding the bottle.
The primary goal of the perfume redesign was to fully convey the multilayered forest-inspired scent experience that Longtake aspires to deliver. At the same time, there was a need to enhance visual impact in both digital environments and offline retail shelves, where numerous brands compete for attention.
By placing greater focus on the forest—the brand’s core motif—we reinterpreted it not merely as trees, but as a space encompassing various elements such as forest light, dew, and wind. Through a synesthetic approach that visualizes the passage of time in the forest, the soft, organic, non-uniform bottle shape and the nature-inspired color palette capture the forest’s layered expressions.
As a result, the design draws customers’ attention in crowded environments, enables them to quickly grasp the characteristics of each scent, and leaves a lasting impression of the brand story and fragrance memory even after use.
By placing greater focus on the forest—the brand’s core motif—we reinterpreted it not merely as trees, but as a space encompassing various elements such as forest light, dew, and wind. Through a synesthetic approach that visualizes the passage of time in the forest, the soft, organic, non-uniform bottle shape and the nature-inspired color palette capture the forest’s layered expressions.
As a result, the design draws customers’ attention in crowded environments, enables them to quickly grasp the characteristics of each scent, and leaves a lasting impression of the brand story and fragrance memory even after use.
Enhancing visibility and attention
in the digital environment.
in the digital environment.
A shift toward sculptural forms that
evoke the time and space of the forest.
evoke the time and space of the forest.
Change in communication
This project was not simply a design renewal of the perfume line, but a strategic effort to realign the core of the brand identity.
The perfume most clearly visualizes Longtake’s key motif—the deep forest—repositioning the fragrance experience at the very center of the brand. Through this approach, we were able to communicate the brand’s story more powerfully, strengthen the scent expression of existing products, and elevate the overall appeal of the entire line.
This change represents an attempt to shift Longtake from a brand defined by the functional value of long-lasting fragrance to one remembered for its scent-driven brand experience.
The perfume most clearly visualizes Longtake’s key motif—the deep forest—repositioning the fragrance experience at the very center of the brand. Through this approach, we were able to communicate the brand’s story more powerfully, strengthen the scent expression of existing products, and elevate the overall appeal of the entire line.
This change represents an attempt to shift Longtake from a brand defined by the functional value of long-lasting fragrance to one remembered for its scent-driven brand experience.
“We communicated the brand’s worldview and
fragrance narrative while simultaneously
exploring possibilities for sustainable design.”
fragrance narrative while simultaneously
exploring possibilities for sustainable design.”
Longtake has placed sustainability at the core of its product development process from start to finish. While most perfumes use clip-assembled pumps that make separation and recycling difficult, this perfume adopts a screw-fit structure that allows the pump, cap, and bottle to be fully separated for proper recycling, realizing a reusable and recyclable design.
In addition, the packaging was lightweighted, reducing its volume by 68% compared to the previous design, which significantly decreased carbon emissions and resource consumption during logistics and transportation. The dimpled paper used for the package features a distinctive texture, minimizing the need for film lamination or additional finishing processes, and soy-based ink printing was applied to reduce the emission of harmful substances during production.
The fragrance itself incorporates upcycled oakwood ingredients, putting the brand philosophy into practice across the entire product—delivering a long-lasting scent that follows the passage of nature’s time, symbolized by the forest.
In addition, the packaging was lightweighted, reducing its volume by 68% compared to the previous design, which significantly decreased carbon emissions and resource consumption during logistics and transportation. The dimpled paper used for the package features a distinctive texture, minimizing the need for film lamination or additional finishing processes, and soy-based ink printing was applied to reduce the emission of harmful substances during production.
The fragrance itself incorporates upcycled oakwood ingredients, putting the brand philosophy into practice across the entire product—delivering a long-lasting scent that follows the passage of nature’s time, symbolized by the forest.
Through this renewal, Longtake Eau de Parfum has been reimagined
with a design that harmonizes the sensory narrative of the forest and a commitment to sustainability.
Across form, color, and texture, we translated the brand’s concept of “the time of nature” into a cohesive and tangible experience.
with a design that harmonizes the sensory narrative of the forest and a commitment to sustainability.
Across form, color, and texture, we translated the brand’s concept of “the time of nature” into a cohesive and tangible experience.
- Amorepacific Creatives
- Product Design
- Choi Eunhye, Koo Suyeon,
Koo Hyewon, Baek Inwoo - PHOTOGRAPHER
- Shin Sunhye(@COOP) , STUDIO 13
- FILM DIRECTOR
- Hyun Sujin
- DIRECTING & STYLING & PROP
- Object Edited
- MODEL
- HOPE(@AVEC)
- HAIR ARTIST
- Kyung Minjung(@CHUTZPAH)
- MAKEUP ARTIST
- Cho hyemi
