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이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.

Creating graphic seed for making paper goods

AMOREPACIFIC May 01, 2023
Save the earth, Save the animals
I participated in a ‘graphic seed’ development project with the goal of
creating ‘paper goods’—a category that is low-cost and easily accessible to the public.

Under the theme ‘Save the Earth, Save the Animals,’ I developed a series of digital
illustrations of endangered animals, designed for use in environmental protection and eco-friendly campaigns.
First-Round Paper Goods Design
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_03
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_04
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_03
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_04
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_03
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_03
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_00_da5_04
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_01_da5_04
For the initial drawing phase, I selected five endangered species
to illustrate: the polar bear, red fox, emperor penguin, African lion, and blue whale.
I then created mock-ups applying these graphics to posters, postcards, stickers, and t-shirts.
  • Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_02_sld_00
  • Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_02_sld_01
  • Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_02_sld_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_04
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_01
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_05_da3_02
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_06
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 mob_24_06_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 mob_24_06_01
Second-Round Merchandise Design
POST CARD
In the next development phase, I added whimsical elements like hats, crowns, and sunglasses to the
animals to adapt them for celebratory occasions. The front of the postcard features the main
illustration, while the back includes a short story about the featured endangered animal.
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_07
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_08
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_09
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_10
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_11
MINI CARD
I also combined the graphic elements to create a smaller mini-card.
For this version, the front features only the decorative elements without the animal,
while the back, like the postcard, contains a brief story about the species.
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_12_da2_00
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_12_da2_01
PHONE SCREEN
Finally, though it’s not a paper good,
I also designed a lock screen version that can be used as a phone background.
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_13
Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 24_14 Creating graphic seed for making paper goods 지류 굿즈 제작을 위한 Graphic seed 개발 mob_24_14
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