AI-Generated Visual Content Development Using the Firefly from Adobe | MEDIAN Gum care toothpaste & toothbrush
Summary
As exclusive products for E-mart, Median’s Gum Care toothpaste and toothbrush have
adopted Adobe’s generative AI program, Firefly, to pioneer new approaches and transcend
traditional content creation methods in the absence of digital content.
Background
This project aimed to produce effective and economical visual content for the Itgum Ohbok Line product to be used on the Amorepacific Creatives website.
Inspired by our participation in Adobe’s generative AI service education program, we utilized Firefly, which enabled us to easily implement props and hard-to-find herbal ingredients required for shooting.
Progress
The project theme was toothpaste containing traditional Korean medicine ingredients.
We searched for relevant reference images and explored creative and efficient content production methods using Firefly.
Through this process, we researched how to achieve harmony between product images and AI-generated images.
Production Process
1. Finding reference images that match the desired mood
2. Create a prompt to describe the image:
Set background color, props, shooting view, etc., in detail,
and attach a reference image to extract the image
Set background color, props, shooting view, etc., in detail,
and attach a reference image to extract the image
3. Utilize the extracted image
4. Use Photoshop’s AI tools to edit the image
5. Utilized Photoshop AI tools
to naturally remove the image tube
to naturally remove the image tube
6. Using the Photoshop AI tool,
changed the pinecone into an octagonal ingredient
changed the pinecone into an octagonal ingredient
7. Final image completed
after toothpaste image synthesis
after toothpaste image synthesis
8. For other example images obtained from
Firefly, we utilized Photoshop AI tools
to refine and composite detailed elements.
Firefly, we utilized Photoshop AI tools
to refine and composite detailed elements.
9. Final image completed
Result
Through the staging of toothpaste and toothbrushes, we aimed to show how the product would appear in real-life usage scenarios.
We developed images capturing diverse moods and atmospheres to provide consumers with varied visual experiences.
We sought to evoke a Korean and natural aesthetic, incorporating elements symbolizing the efficacy of toothpaste ingredients to maximize the perceived benefits of the product.
We used natural colors and textures to convey authenticity.
The current results are posted on Amorepacific Creatives.
Through this project, we confirmed that AI-based content creation methods are more cost- and time-efficient than traditional methods, allowing us to easily experiment with various images and present a fresh brand image.
- Amorepacific Creatives
- Product Design & Visual
- 강민희
