이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
AMOREPACIFIC Headquarter exclusive Goods for visitors
아모레퍼시픽 세계본사 방문객을 위한 한정판 기념품 굿즈
AMOREPACIFICApr 23, 2024
Summary
To provide visitors of the Amorepacific Headquarters in Seoul, a rising landmark, with a
lasting memento of the impression they received from the global headquarters, limited-edition
souvenirs leveraging the design of the headquarters building will be produced and sold.
Concept
Many places, including the National Museum of Korea, Lotte World Tower, and Namsan Tower, sell souvenirs that effectively capture the essence of these spaces.
Among them, the National Museum of Korea’s merchandise, which skillfully highlights the characteristics of various works, has garnered immense popularity among MZ-generation consumers.
After experiencing a well-curated space and purchasing souvenirs that reflect that experience, customers can preserve memories of the space and simultaneously enhance their perception of it, creating a synergistic effect.
Amorepacific’s global headquarters also developed souvenirs featuring the design of the headquarters building to allow customers to reminisce about the emotions they felt during their visit.
Amorepacific Global Headquarters Exterior
As Amorepacific expands its global activities, global interest in the company is growing.
As a result, the number of domestic and international visitors to the global headquarters is increasing.
By preparing souvenirs that allow visitors to cherish memories of their visit to the global headquarters,
we aim to enhance positive feelings toward Amorepacific and raise expectations for the brand.
[Competitor Example] National Museum of Korea
[Example from another company] Lotte World Tower
[Proposal] Magnet / Mood Light / Water Ball / 360-Degree Book
[Proposal Sample] 360-degree book of the global headquarters model
– Plans include creating a richly detailed installation centered around the global headquarters building, with various objects added to the surrounding area.
