이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
Graphic Content Development for New Commerce Channel A-dit Shop (Edit Shop) - ① BI Edition
뉴커머스 신규 사업 채널 A-dit shop (에딧샵) 그래픽 컨텐츠 개발 ① BI 편
AMOREPACIFICApr 01, 2024
In this article, we will discuss BI content development. We conducted a CP with the theme of proposing content design for A-dit SHOP, a new commerce platform.
Our goal was to provide graphic content unique to A-dit SHOP that could be used both online and offline, along with design guidelines.
A-ditor is an abbreviation for AMORE EDITOR, an official partner of Amorepacific that provides real-time customized product recommendations to customers through a digital platform.
A-dit SHOP is an online beauty curation app where users can act as their own MD to sell official Amorepacific brand products.
In this project, as part of the Amorepacific Beauty Startup team, we identified the concept of creating diverse beauty content online using the brand’s essence and unique assets to provide customers with the products and content they need, and set the design direction accordingly.
Under the brand keyword of “communicating with customers through the editor’s creative sensibility and delivering the joy of shopping,” we defined the color and graphic direction based on the design keywords: sensory, friendly, and vibrant colors.
We combined the headquarters font A with a parallelogram shape to create a symbol, refining its form based on the previously used orange square bar.
The editor’s preferences are organized into folders, and the space
representing infinite content is reinterpreted as “Editor’s Square.”
This design asset visualizes the concept of a space where editors
curate their tastes and create endless content, using “Editor’s Square”
as a graphic unit. We believe it can enrich existing motifs with deeper
meaning and serve as a versatile graphic resource across various applications.
Edit Shop’s main colors—vibrant orange and this year’s Pantone color, peach—are harmoniously combined to create a warm and soft tone.
To express the letter “A” clearly and symbolically across various applications, we created four usage examples featuring different color combinations.
We proposed using a duo-tone gradient as the secondary color, believing it effectively represents a generation that cannot be defined by a single shade.
It also serves as a fitting visual element to express Edit Shop’s diverse services and vibrant content.
Graphic Content Example: When symbols and logos are harmoniously integrated, image content can also be composed seamlessly, without any sense of dissonance.
To create a more vibrant experience and convey a sense of diversity, we incorporated square patterns into the splash screen and content images on the mobile official homepage.
As Editor expands its business, the future schedule includes developing its own graphic symbols, followed by the creation of dedicated packaging materials, VMD items, and application graphic content for offline spaces, in collaboration with the New Commerce CX team.
The project was finalized with the completion of the BI, application icons, and SNS simulations incorporating graphic essences—marking the conclusion of the BY24 project.
The next phase, BY25, will return with a more diversified content lineup.
