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이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.

Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions

May 16, 2024
Summary
During the COVID-19 period, we are facing the reality and severity of accumulating waste papers, which are beginning to surpass the amount of discarded plastic due to overproduction followed by a reduction in demand. Although paper is an eco-friendly material, the production of boxes generates a considerable quantity of paper scraps, and box packaging can be seen as one of the fastest to diminish in its value as a packaging solution. Through this project, we have envisioned objects that incorporate the meaning of reuse by utilizing the paper waste produced and discarded by our company through environmentally friendly methods.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 mob_24_21_00
By expanding the form and function of
paper that has served its purpose,
we
explored various applications for objects
imbued
with the value of reuse and
explored various ways to utilize them.
Water, wind, and the passage of time
Re:Shaped #2 Objects made from nature
Process
In collaboration with Left Right Object Studio,
which specializes in paper-based work,
we
conducted experiments with various types of
paper from each brand to explore new possibilities.
The goal we sought to uphold throughout this process was to implement an eco-friendly approach
at every stage, from production to disposal, while maintaining the inherent properties of the paper,
so that even after upcycling or future disposal, it remains recyclable and reusable, thereby preserving
the sustainable essence of paper. We collaborated with Left Right Object Studio, which utilizes paper in its work.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_02_da2_00
Only Water & Paper
Only Water & Paper
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_03
The only things needed in the production
process are water, wind, and care.
These are the
only elements required—simple and natural.
This
new, sustainable process goes beyond mere
object creation to embody infinite sustainability.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_04_da2_00
This paper pulp, made from water and paper, retains its unique color while maintaining its
original texture as it is formed into a new shape. At this stage, no molds are created separately;
instead, existing materials are utilized effectively to shape the objects, and the texture slowly
develops over 1–2 weeks, drying naturally with the wind. Finally, we applied starch paste to
enhance the hardness of the objects and complete the finishing touches.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_01
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_02
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_01
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_05_da3_02
We displayed the finished products alongside the
actual products they were used with,
so that the
difference between before and after upcycling is
easily recognizable in a single scene.
Re: Shaped. A
In the case of Han-Yul, rather than a standardized shape, the box harmoniously combines with natural elements to seamlessly blend into any space. We have developed it so that it can harmoniously integrate into any environment. The overall design is cohesive, yet each piece has a distinct presence and is displayed alongside the product, serving as a brand-enveloping element that conveys eco-friendly values.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_06
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_07_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_07_da2_01
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_07_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_07_da2_01
Re: Shaped. B
In the case of Hera, we utilized the black ink used in the Compy line and lipstick to create a simple cylindrical shape and a texture reminiscent of paper pulp and natural cracks by leaving some blank space. The design allows it to be used as a vase cover for empty bottles, and the half-circle tray can be used to overlap with the vase or used separately.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_08
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_09_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_09_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_09_da2_01_a
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_09_da2_01_b
Re: Shaped. C
In the case of Sulhwasoo, the orange color of the single box is realized in different tones during the paper pulp drying process, creating unique shades and forming an object series that allows one to appreciate the nuances of color. This series is designed as an object that can be enjoyed as a work of art. As it is not concluded in a perfect form, it is not fixed to a specific use and can be freely arranged in various ways. Harmoniously arranging the objects with the products has been considered from the planning stage.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_10
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_11_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_11_da2_01
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_11_da2_00
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_11_da2_01
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_12 Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 mob_24_21_12
For sharing their insights on the production
process and final results,
we hope that the
importance of reuse will be understood and
continues to grow.

We also hope it will remain with us for a long time.
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_13 Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 mob_24_21_13
Special Thanks to
We would like to express our gratitude to Yoo Ri of
Left Right Object Studio
and to Jae Woo of Autajon
Packaging Pacific for assisting with material
procurement.
We extend our heartfelt gratitude.
  • Amorepacific Creatives
  • Design & Visual Directing
  • Kim Jiwon, Kim Yunmi,
    Chae Seungwon
  • Art & Crafts
  • Left Right Object Studio
  • Photography
  • Shin Sangwoo
Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 24_21_sign_set Re:Shaped #2. Exploration into the Reusability of Sustainable Materials | Upcycling paper waste from cosmetic packages to create objects with new functions 지속적인 쓰임의 가치를 담은 업사이클링 프로젝트 Re:Shaped #2 mob_24_21_sign_set