HAPPY BATH Micro Clean Cleaning Form | Visual Contents
해피바스 마이크로 클렌징폼 비주얼 컨텐츠
HAPPYBATHJul 04, 2024
Summary
This visual production project was created in conjunction with the relaunch of Happy Bath’s Micro Micellar Cleansing Foam, much-loved product.
The brand needed to create more attention-grabbing visual content to solidify its positioning in the cleansing market.
Purpose
Solidify your positioning in the cleansing marketplace
Enhancing and highlighting your product’s unique strengths,
Change to intuitive line names
Changed to an intuitive design to provide a sense of urgency to choose, enhancing SKU-specific features and one-pointers
Expand bubble asset types to strengthen cleansing identity
‘Delicate touches that make you feel good’
Approach
Fleshing out the visuals of the bubble assets unique to Micro Clean Cleansing Line(emotional identity)
More detailed and focused beneficiary subdivisions (functioning bubbles)
Tone & Mood
The name of the product visualizes micro-particles (invisible, but alive)
and captures the cozy, clean vibe of HAPPY BATH Micro Clean Cleansing Line.
Thin filmy graininess that’s soft and delicate without a strong artificial taste
Thin filmy graininess that’s soft and delicate without a strong artificial taste