Happy Bath Micro Clean Line is a deep cleansing product that removes sebum, dead skin cells, and makeup residue inside the micropores
by utilizing the close cleaning technology of micro particles. Deep clean cleansing foam and deep bubble cleansing foam with enzyme
ingredients derived from green tea lactic acid bacteria clean the deep part of the skin, and Soppberry and Bubble cleansing foam with
Soppberry ingredients maintain moisture even after cleaning. It also helps you feel an immediate deep cleansing effect by effectively
removing hidden waste through fine pore management.
We maintained the flow of the previous AD, which expressed a minimal design by removing
decorative elements as much as possible. At the same time, we considered differentiating elements
that would make the product stand out on the shelf while maintaining overall design stability.
The most significant change is the application of color to the Beda area. While the previous design conveyed
a clean atmosphere based on white, the new design aims to attract attention on the shelf and enhance competitiveness.
By changing the line name from “MICRO MICELLAR” to “MICRO CLEAN,” we have made it easier to intuitively
understand that it is a cleansing product, and the logo for the entire line has been redesigned accordingly.
The circular logo is a core design element of the MICRO MICELLAR line.
In this AD, we reinterpreted the bubble shape as a motif, creating a design that is both simple and eye-catching.
