HOLITUAL is a home aesthetics brand that offers sensual rituals along with high-performance products perfected with Amorepacific’s
technology and professional aestheticians’ know-how. HOLITUAL’s products contain optimized ingredients for each anti-aging concern
and the know-how of professional aestheticians through years of clinical experience.
In this project, we developed visual assets and brand video content for online and offline promotion, including website, social media,
and pop-up spaces, as a branding task to replace the existing key visuals and firmly establish the brand story due to the IN-OUT of
HOLITUAL’s representative products. We wanted to keep the core values of the brand intact, but add areas that were uniquely HOLITUAL.
Key Value
We first explored the values that HOLITUAL seeks to uphold.
As a high-performance beauty brand built around the concept of rituals, its brand persona is defined as a woman in her 30s or 40s — someone with refined taste, a sense of achievement, and a healthy form of self-love.
We then considered what core value could encompass all these qualities.
Ultimately, we defined HOLITUAL’s core value as “stillness within movement,” or “stillness in motion,” and developed the brand story around this idea.
#Holistic Rituals for Skin Wellness, HOLITUAL
#Beauty Therapy from Innovation and Inspiration
#Holistic Experience Through Rituals
