The newly launched IOPE SUPER VITAL LINE<br/>| IOPE Product Design
Summary
IOPE is a high-efficacy skincare brand that brings visible changes with its ‘Clinical Level Tech’. The Super Vital line is IOPE’s premium anti-aging line, which has been enhanced with a
gold heritage through its six generations of evolution. The latest 6th generation of the Super Vital line features a design symbolic of the ‘I’ emblem, paired with a sophisticated
metallic finish to accentuate its prestigious aspect. While maintaining the brand’s original gold color heritage, it also incorporates the emblematic blue color in the containers
for serum, cream, and eye cream, highlighting the innovative active ingredients and technology.
LUXURY: Reinterpreting the gold color to complete the look of the brand’s prestige line.
HIGH-TECH: Creating a new design impression suited to high-performance and next-generation formulations.
+4050: Improving design usability and convenience for the target customer base aged 40 to 50.
We will briefly showcase some of the concepts derived from this process below.
LUXURY: Reinterpreting the gold color to complete the look of the brand’s prestige line.
HIGH-TECH: Creating a new design impression suited to high-performance and next-generation formulations.
+4050: Improving design usability and convenience for the target customer base aged 40 to 50.
We will briefly showcase some of the concepts derived from this process below.
HIGH-TECH: Creating a new design impression suited to high-performance and next-generation formulations.
+4050: Improving design usability and convenience for the target customer base aged 40 to 50.
We will briefly showcase some of the concepts derived from this process below.
This is a reference image created using generative AI.
The ‘I’ in IOPE stands for “Innovative”,
symbolically embodying the essence of IOPE’s technological prowess.
symbolically embodying the essence of IOPE’s technological prowess.
The brand name IOPE stands for “Innovative Offer for Perfect Experience,” embodying the brand’s philosophy of providing visible
skin transformation through proven technology. The container, shaped like the letter “I” to represent technology,
is used in IOPE’s premium line to symbolically highlight its technological excellence.
Its straight and robust form visually expresses the brand’s confidence.
skin transformation through proven technology. The container, shaped like the letter “I” to represent technology,
is used in IOPE’s premium line to symbolically highlight its technological excellence.
Its straight and robust form visually expresses the brand’s confidence.
IOPE has applied its core brand color, blue, to the product container—positioning it at the center of
its technology—to strengthen brand recognition and expand its visual identity.
In particular, the spiral-shaped container of the dual serum, which represents skin mechanisms,
symbolically reflects IOPE’s 27-year research heritage, confidence, and high functionality.
The challenge of designing a container that delivers the first oil and second soluble
serum in a 1:4 ratio was met both aesthetically and functionally.
its technology—to strengthen brand recognition and expand its visual identity.
In particular, the spiral-shaped container of the dual serum, which represents skin mechanisms,
symbolically reflects IOPE’s 27-year research heritage, confidence, and high functionality.
The challenge of designing a container that delivers the first oil and second soluble
serum in a 1:4 ratio was met both aesthetically and functionally.
IOPE, which values customer feedback, has implemented functional improvements based on insights from senior customers.
We enhanced container stability to prevent slipping or tipping during use and adjusted the cap size to ensure a more comfortable grip.
Additionally, we strengthened the cap-opening mechanism for easier opening and closing.
These upgrades enhance both the usability and overall user experience.
We enhanced container stability to prevent slipping or tipping during use and adjusted the cap size to ensure a more comfortable grip.
Additionally, we strengthened the cap-opening mechanism for easier opening and closing.
These upgrades enhance both the usability and overall user experience.
- Amorepacific Creatives
- Product Design
- 김예솔, 성유진, 홍다미
- Photography
- 이윤진
- Visual Directing
- 김예솔
- BM
- 이보정, 배지연
- Development
- 홍서희, 김성룡
