The key ring edition of Puzzlewood’s seasonal goods was released in October 2024 as an Amore-seongsu exclusive. Based on the motif of ‘primeval forest’,
which is the source of the brand’s inspiration, stones and stems found in a small forest were reinterpreted with Puzzlewood’s unique sensibility.
Background
Puzzlewood, a relaxing scent that makes you feel the tranquility of the primeval forest, conveys the exquisite beauty of the unknown through
its sensitive design and mood. With this brand identity, we have released limited goods for the fall 2024 season. The size of the beads, the
texture of the string, and the color of the knot were delicately designed in hopes that the everyday objects would bring the warmth of autumn
sunshine just by holding them. This is the second Amore-Seongsu sxclusive product to be released after the ‘Dreaming Plant’ concept art object released in last year’s FW.
Each keyring is inspired by a small forest. Autumn sunlight softens the colors. Evoking the feel of stones
and stems found in nature, the cream-colored beads and flexible string combine to create a beautiful
object. The attached tag serves as a memento to remind you of precious moments, adding a touch of
warmth to your everyday.
“The process of sourcing, linking, and integrating countless
materials into a final product embodies Puzzlewood’s unique sensibility.”
Long Flower and Cream Ball are made from keyrings. The selection of the familiar key ring was based on the current situation and
Puzzlewood’s identity. The process of sourcing, connecting, and combining numerous materials into a product is Puzzlewood’s unique
sensibility. The question was how to capture the sensitivity of Puzzlewood with existing materials, and a new design form was
needed. Before production, we made ideas through open source and Midjourney, and made a key ring sample with basic materials
from Dongdaemun Materials Market to determine the product material that meets the final specifications.
*The images above were generated using Midjourney.
*The images above were generated using Midjourney.
When we needed new shapes and ideas, Midjourney’s Midjourney AI program allowed us to pull images
right from the seat of our pants by typing in prompts, such as knots, thickness, carabiners, and how to use
them for airlock openings, and we were able to get insights quickly.
