Summary
Puzzlewood uses generative AI to create branded content that goes beyond mere functionality and lingers in the senses and memory.
“Beyond use” refers to sustainable beauty that doesn’t end with a single consumption, and “Fragrant scene” refers to a scene that
doesn’t look like a scent, but penetrates deeply and lingers. Through one-off props and AI-generated images of spring, we
experimented with new ways of content where technology and emotion meet.We envisioned a story that goes beyond a single use, and beyond that.
Beyond use, Fragrant scene
We imagine a scene that lingers like a fragrance.
PUZZLE WOOD uses generative AI technology to translate a brand’s story into visual language. Ideas inspired by
campaign keywords are expanded into images and videos, then reimagined as sensory content. Blurring the lines
between technology and emotion, we experiment with the intersection where human emotion meets AI creativity.
PUZZLE WOOD’s content is not merely for viewing; it is a tool to stimulate the senses and convey brand experiences.
In April, PUZZLE WOOD planned content centered on the theme of “lasting value.”
We focused on the potential for creating meaning that endures over time, rather than something that is used once
and discarded. We sought to discover value in disposable filming props—value that is not “used once and discarded”—
and capture moments that feel like “a single experience.”
A Visual That Heralds Spring
“Fragrant scene” is the content born from this contemplation. We expressed images capturing the essence of spring
using generative AI, printed those images, and filmed them alongside props that are difficult to reuse. Fragrance is invisible
but deeply permeates, and at times, it suddenly resurfaces in memory. PUZZLE WOOD wanted to create content like that fragrance.
A story that begins at the end of use. It does not disappear but lingers like a fragrance.
PUZZLE WOOD continues to explore the possibilities of sustainable content. Generative AI is not just a tool
but a medium that can express senses and emotions in new ways. We imagine the value of content that extends
beyond consumption through technology.
Beyond a single use, a scene that lingers like fragrance. PUZZLE WOOD creates content that will be remembered for a long time.
Though invisible, it permeates deeply, like a scent that suddenly comes to mind even after time has passed—
we hope our content will be remembered in the same way.
More contents on PUZZLE WOOD Instagram.
- Amorepacific Creatives
- BM
- 여지예
- MC & Content Strategy
- 전채린, 황수진
- Visual & Content
- 이윤진
