VITALBEAUTIE’s Super line is a nutraceutical solution developed with a dermatologist, and we propose a new beauty ritual
that combines nutrition and skin science. We have developed more professional and sensual visual assets by visualizing
Super line’s high-efficacy solutions based on scientific evidence. Through this, we hope that VITALBEAUTIE effectively
conveys the value of healthy beauty from various online and offline contact points and naturally permeates into customers’
daily lives as a sustainable beauty routine.
TEXTURE
In order to create tension that captures the moment of research, we actively utilized the soft motion blur effect. We tried a new way of
directing the subject to be subtly covered by adding a blurry scene that seems to be in focus or afterimage and a foggy layer effect.
TONE
Taking advantage of the subtle sensitivity of fashion magazines, Super Line Studio shooting is characterized by combining
low saturation colors, sculptural props, and various shooting techniques. Overall, the palette of medium and low saturation
was used, but the temperature of the color was delicately adjusted to create a sensuous laboratory mood.
STYLING
To visually represent the flavors, we carried the same ‘laboratory-inspired sensibility’ into the ingredient cuts.
Using intuitive elements such as lemon, berries, grapes, and cake, combined with metallic objects reminiscent of
lab equipment, we reinterpreted each flavor into a refined and structural visual language.
To visually represent the flavors, we carried the same ‘laboratory-inspired sensibility’ into the ingredient cuts.
Using intuitive elements such as lemon, berries, grapes, and cake, combined with metallic objects reminiscent of
lab equipment, we reinterpreted each flavor into a refined and structural visual language.
Motion graphics expand the brand’s universe by capturing a sense of vitality that static images cannot convey. The rhythm and
patterns of the graphics reinterpret scientific experimentation into visual form, where powder flowing from the stick pouch
moves like waves to represent the actions of retinol and cica. In doing so, the animation intuitively communicates the core
benefits of each product—brightening and inner-barrier soothing.
SUPER RETINOL
Daily brightening, edible retinol vitamin
SUPER CICA B5
Clean and comfortable, healthier barrier
SUPER LINE TRIO
Research and extraction of high efficacy particles
Conclusion
VITALBEAUTIE has gone beyond the typical functionality-oriented appeal method, unlocking high-effectiveness skin health solutions
with a lifestyle sense. Through this, we wanted to give the brand envy while realizing a functional premium image that can be trusted
and consumed. This super line visual development was a process that visually embodied this intention and an attempt to convey the value
of healthy beauty that VITALBEAUTIE aims for in a more three-dimensional way.
