“Journey with Ssukkommi. To the world of Soft but Strong Pure Artemisia!”
HANYUL presents a collaborative design that adds the imagination of artist yslow to the growth story of pure artemisia. You can experience the
packaging featuring the Ssukkommi character, a pure artemisia fairy with pure artemisia wings, which encapsulates the story of the raw material
and efficacy components thatHANYUL’s baby pure artemisia possesses, adorned with yslow’s signature adorable bear character.
Story : The tale of Ssukkomi, a young mugwort fairy who dreams of becoming a true warrior.
When the gentle spring breeze begins to warm the frozen land of Ganghwa Island, the young mugwort fairy, Ssukkomi, awakens.
Absorbing the sun’s warmth and the nutrients of the fertile soil, she endures the island’s harsh sea winds and long nights, cultivating the true strength needed to grow into a sturdy and resilient mugwort.
Around the fifth day of the fifth lunar month, when the mugwort’s full vitality has bloomed, Ssukkomi embarks on a joyful journey with her dear friend Byeongpul, carrying the soothing fragrance of young mugwort that calms the heart.
Young Ssukkomi & Fairy Ssukkomi
The sprout wings of Young Ssukkomi
grow larger as she cultivates the
power of true calm, eventually
transforming into the strong and
graceful Fairy Ssukkomi,
the fairy of young mugwort.
Byeongpulrang
Byeongpulrang, a tiger and Young Ssukkomi’s
dear friend, has tiny centella leaf wings.
When they are together, they create a positive synergy.
Ssukkomi and Byeongpulrang embark on an adventure
to bring the power of true calm to those who need it.
The three key scenes from Young Ssukkomi’s growth story are captured
within a single piece of artwork, creating a warm and rich key visual filled with storytelling.
3 Scene
Having nurtured the power of true calm, Ssukkomi and
her best friend Byeongpulrang set off together to share
four times the soothing power with the world.
2 Scene
She tightly stores the nutrients
within her body, enduring the harsh
sea winds and cold nights, slowly
building the true strength of calm.
1 Scene
When the warm spring breeze begins to melt
the frozen Ganghwa Island, the fairy of
young mugwort, Young Ssukkomi, awakens.
