Hera Lip Serum is a product that naturally enhances the health of your lips without the need for makeup. It has been launched as Hera’s main lip care product, suitable for everyone regardless of age and gender, especially for the gift market. Offering the most straightforward way to experience genuine lip care, it differentiates itself from many other lip care products on the market by featuring a custom-shaped blow container unique to Hera, instead of a conventional tube, along with a matching cap and dispensing tip designed to complement its form.
LIP SERUM
Lip Serum is a product designed to fully address lip concerns — from barrier care for healthy lips to soothing care — delivering deep,
long-lasting benefits from within. It comes in two distinct types: Repair, which focuses on recovery, firmness, and soothing, and Tender,
which offers a daily, gender-neutral pop of color and fragrance that restores the lips’ natural vitality. In particular, the Tender product is available exclusively through KakaoTalk Gift, aiming to continuously expand our presence in the gifting market and solidify our position
as a leading brand in the lip category within the channel.
The HERA Lip Serum container is a sleek, modern blow-molded bottle inspired by the beveled silhouette of the Sensual line.
From the front view, the slanted facet is visible, and as it tapers toward the lower section near the dispensing tip, it transitions into
a cylindrical shape — a design consideration that enhances usability for a press-to-dispense lip serum. For Tender, which delivers
a natural boost of lip color for everyday wear, a red-brown transparent CMF was applied to intuitively reveal the shade of the formula.
For Intense, which provides deep overnight care, a glossy black finish was used to visually communicate its richer,
more intensive benefits, creating a clear visual distinction between the two products.
The slanted silicone applicator is crafted to softly contour to the lips, delivering a smooth, indulgent glide with every application. Its angled design allows the formula to spread more evenly, ensuring a refined and effortless finish. The cap is accented with a sharply engraved symbol and encased in a metallic outer shell, elevating its refined, sensorial appeal while adding a reassuring weight that grounds the product in the hand — a detail that speaks to both elegance and substance.
