Happybath x Bao Family Collaboration & Shower Jelly
Summary
To generate fresh buzz, the Happy Bath Original Collection presents a special collaboration with the Bao Family, the nation’s most beloved panda characters.
We introduce the development story behind this project, which connects the warm sensibility of the Bao Family with the Happy Bath brand to deliver a happy shower experience to consumers.
Project Concept
The Bao Family is a real family of pandas living at Everland, beloved for their growth stories centered around Fu Bao and their heartwarming bond with their zookeepers.
This collaboration began with a simple question: “What makes the Bao Family so charming to people?”
We believe it is their authenticity as living beings, the warmth of their family bond, and the relaxed pace at which pandas live within nature that has touched people’s hearts.
Because this warm sentiment mirrors the ‘Happy Shower’ experience that Happy Bath pursues, the meeting of Happy Bath and the Bao Family felt like destiny, leading to the birth of this new product line.
To infuse the products with the heartwarming emotion of the Bao Family’s story, we portrayed them not just as characters, but as friends with real emotions, capturing happy moments from their daily lives with family. To this end, exclusive special artwork was created just for Happy Bath. Featuring the Bao Family enjoying a bubble bath while wearing shower headbands, or spending peaceful time in canola flower fields and bamboo forests, these illustrations make the Original Collection Limited Edition truly special.
To infuse the products with the heartwarming emotion of the Bao Family’s story, we portrayed them not just as characters, but as friends with real emotions, capturing happy moments from their daily lives with family. To this end, exclusive special artwork was created just for Happy Bath. Featuring the Bao Family enjoying a bubble bath while wearing shower headbands, or spending peaceful time in canola flower fields and bamboo forests, these illustrations make the Original Collection Limited Edition truly special.
The Bao Family is a real family of pandas living at Everland, beloved for their growth stories centered around Fu Bao and their heartwarming bond with their zookeepers.
This collaboration began with a simple question: “What makes the Bao Family so charming to people?”
We believe it is their authenticity as living beings, the warmth of their family bond, and the relaxed pace at which pandas live within nature that has touched people’s hearts.
Because this warm sentiment mirrors the ‘Happy Shower’ experience that Happy Bath pursues, the meeting of Happy Bath and the Bao Family felt like destiny, leading to the birth of this new product line.
To infuse the products with the heartwarming emotion of the Bao Family’s story, we looked beyond simply using them as mascots.
Instead, we portrayed the Baos as friends with real emotions, capturing happy moments from their daily lives with family.
To achieve this, exclusive special artwork was created just for Happy Bath.
Featuring the Bao Family enjoying a bubble bath while wearing shower bands, or spending peaceful time in canola fields and bamboo forests, these illustrations make the Original Collection Limited Edition truly special.
NEW texture product: Shower Jelly
Another highlight of this project is the introduction of a new product format to Happy Bath: Shower Jelly.
With its bouncy, squishy jelly texture, this shower wash adds tactile delight, transforming shower time into a fun and healing ritual.
Simply wet and rub the jelly to create a fragrant lather. Designed to last for approximately 60 uses, it ensures that the panda’s cuteness remains with you for a long time.
Inspired by DIY jelly kits, this unique format was developed based on an idea by Park Seung-hoon from the Packaging Development Team.
The key innovation lies in the plastic base, which functions simultaneously as both the production mold and the final packaging.
We explored various panda shapes to achieve a self-standing 3D form that sits cutely in the bathroom while maximizing the tactile delight of the squishy jelly texture.
To prevent the product from being mistaken for food, we added a subtle pearl shimmer to the formula. The packaging further clarifies its use as a bath product through bathroom tile patterns, bubble graphics, and a prominent ‘Do Not Eat’ icon.
To prevent the product from being mistaken for food, we added a subtle pearl shimmer to the formula. The packaging further clarifies its use as a bath product through bathroom tile patterns, bubble graphics, and a prominent ‘Do Not Eat’ icon.
Conclusion
Centered on Happy Bath’s core value of a ‘Happy Shower’ experience, this project represents a special collaboration where brand and character harmonize as one.
It is also the fruit of a collective effort across diverse departments, working together to bring a new product format to life.
By combining the warm sensibility of the Bao Family with the tactile joy of the squishy jelly texture, this initiative reflects Happy Bath’s commitment to filling the small moments of daily life with happiness.
- Amorepacific Creatives
- Product Design
- Koo Suyeon, Kim Yujung, Rhee Yunjung, Lee Hyungwoo
- Koo Suyeon, Kim Yujung,
- Rhee Yunjung, Lee Hyungwoo
- Brand Manager
- Yu Hongzhe
- R&D Center
- Lim Moonsup, An Sungjun, Jang Jiwook
- Lim Moonsup, An Sungjun,
- Jang Jiwook
- Packaging Development
- Park Seunghun, Choe Jaeyong
- Visual Directing
- Koo Suyeon
- Photography
- Shin Sangwoo
