이 프로젝트는 아모레퍼시픽 크리에이티브 센터의 선행디자인 프로그램인 Creative Partners 를 통해 제안한 아이디어에서 시작되었습니다.
The Universal Pictogram Project "Beauty for All"
유니버셜 그림문자 프로젝트 Beauty for all
AMOREPACIFICFeb 20, 2024
Summary
A non-literate person is someone who cannot read and write or, if they can, struggles to
do so because they don’t understand what they read, typically at a sixth grade level.
According to the 2020 National Institute for Continuing Education and Development Adult
Literacy Survey, there are an estimated 4 million people who are illiterate at a 6th
grade level or below. With this in mind, we wanted to define the concept of beauty
literacy to lay the foundation for a beauty public that is inclusive of gender, language,
cultural background, literacy, and more,
We started the Universal Pictograms for Beauty Literacy project with our CSR team.
First Round of FGI Usability Testing
A usability evaluation was conducted with six disabled workers at Osan Beauty Park.
First, hypotheses were formulated based on the cognitive structure of illiterate individuals and existing database insights, and pictograms were visualized according to these hypotheses for the pilot test.
The design principles established were as follows:
1. It must provide the information users need.
2. It must feature an intuitive and concise design.
3. It must be as simple as possible, taking into account the cognitive structure of illiterate individuals, and should present no more than two pieces of information at a time.
First-round interview insights
[Three Key Elements of High-Impact Pictograms Identified Through FGI]
Although these design points were initially established based on expert consulting during the first interview, the in-depth interviews resulted in significant revisions to the three design points and category settings.
First, the design must clearly convey the product’s effects and functions.
Second, the design should symbolically represent the sensory experiences users encounter during use, such as “images that evoke sensory experiences.”
Third, the design should be intuitive and symbolically express experiences that users can easily connect with based on their own experiences.
Insight Design Application Strategies
We found that using graphics that easily convey tactile sensations, such as “graphics that express the five senses,” and icons that evoke functionality through effects like the sun reflecting off a sunscreen image, or familiar shapes like the sun and water droplets, made the icons easier to recognize.
Additionally, icons with dynamic movements increased focus.
Finally, we gained insights that individuals with cognitive impairments tend to feel sadness with dark colors and prefer bright colors, leading us to design stickers with a bright tone.
Initially, we aimed to simply replace product information categorized into 10 groups with illustrations.
However, we determined that prioritizing the expression of basic functions was more important, so we adjusted the design to focus on communication effectiveness rather than the volume of information.
For example, we categorized products such as “skin” as “moisturizing,” “lotion” as “nourishing,” and “cleansing foam” as “cleansing,” using concise terms to classify each product and align with the project direction.
Third design proposal, focusing on symbolism and usage methods, allowing users to customize the usage order according to their preferences.
We plan to conduct a second interview with a diverse range of users, including people with disabilities, the elderly, and children, to further validate the design and make additional updates.
We hope this project will contribute to Amorepacific’s efforts to enhance beauty literacy and provide more customers with the opportunity to use Amorepacific’s beauty products comfortably and conveniently.
