The Powerful Mixology Pop-up by Primera is designed as a space to experience mixology solutions address complex skin concerns through ingredients,
formulations and types. Conceptualized as the factory where Primera’s products are made, it embodies Primera’s colors, emerging as an energetic and
vibrant Mixology Factory. Through a large-scale installation showcasing the powerful energy of Primera’s mixology solutions, visitors can experience
the moment of mixing in a multidimensional manner and try products infused with mixology tech.
he large installation placed at the center of the space intuitively conveys the mood of the Mixology Factory.
It dynamically showcases Primera’s mixology technology, as it features the movement of balls falling along intersecting rails, the precision of mixing.
Welcome Lounge
A monitor installed in the waiting area prior to entry vividly conveys the concept of the pop-up to visitors
by displaying real-time views of the Mixology Factory.
Installation Features
The large installation the Mixology Factory features a lucky draw function where participants can press
a desired alphabet button to activate the machine.
As balls rotate and mix, various prizes are awarded based the mixed balls.
Sample and Test Zone
The space showcases products infused with Primera’s mixology technology,
focusing on three distinct mixology techniques,
and is designed to allow visitors to freely test each product.
Main Graphic_Mixed Mixology
The main graphic of the Primera pop-up was inspired by the mixology concept and Primera’s unique, functional yet
free-spirited product design. Various textures and derived from Primera’s products, formulations, and efficacies
were applied to each alphabet, visually expressing mixology where diverse functions and formulations come together
to create synergy. To visualize the energetic and industrial concept of the Primera pop-up, various graphic tools such
as Midjourney, Rhino3D, Photoshop, Illustrator, and product photography were utilized. Elements were crafted separately
to be used across various channels such as graphics and animations for social media, and pop-up merchandise.
Each element can be and recombined, showcasing the diverse combinations of mixology technology.
Package design for Sample kit
The sub-graphics attached within the pop-up space draw design inspiration from the blueprint of the main installation of
the Primera pop-up To emphasize the functional yet free-spirited nature of the installation, design used lines from the
blueprint as graphic. The graphics are completed using text the brand’s three types of mixology and incorporating the brand’s colors.
