Fansignal Lip Balm: Red Velvet, NCT, aespa | Product Design
팬시그널 응원밤: 레드벨벳, NCT, aespa
AMOREPACIFICSep 24, 2024
Summary
Fansignal Lip Balm is a project to develop beauty goods that resemble official fanlights of three groups, Red Velvet, NCT, and aespa,
artists under SM Entertainment. It is a portable official fanlight that maximizes the connection between artists and fans and beauty
goods that share the artist’s universe. Fansignal Lip Balm, which allows you to communicate with artists anytime, anywhere in your
daily life, has been developed with group characteristics ranging from product shape to formulation color and texture.
Visual Concept
The visual content of the Fancy Signal Cheer Night, resembling the cheer stick, shares the same worldview as each artist.
aespa’s cheer stick (Sbong Bam) utilizes mechanical elements and structures to convey a metallic feel, NCT’s cheer stick (Myeonmun Bam) uses the afterimage of light to depict a city’s night view, and Red Velvet’s cheer stick (Kimman Bam) incorporates balletcore-themed ribbons to create a dressy mood.
The cap decoration of the Fancy Signal Cheer Stick incorporates the signature elements of the existing cheer sticks.
To achieve a compact size, the most prominent features were retained while minimizing other elements.
Small holes were also added to the bottom to reflect the culture of decorating cheer sticks.
