A ritual line that reflects Primera’s philosophy of mindful clean beauty—where nature and people coexist. This line includes two hand creams and one hand sanitizer, designed to complete a daily ritual of healing, rest, and restoration through sensuous scents and emotionally evocative design.
Concept
Care for yourself and others
We sought to express this ritual through Primera’s signature delicate sensibility and convey the brand’s gentle, unpretentious tone. The design focuses on emotional resonance and aims to reflect personal taste with an aspirational look.
We sought to reflect Primera’s brand philosophy by keeping the original aluminum tube as intact as possible, exposing its raw form without unnecessary alterations.
The graphics were inspired by the act of writing a heartfelt note to a loved one or jotting down a memorable quote from a book—small moments of comfort and reflection that embody Primera’s ritual mindset.
In various everyday situations, the design aims to offer a quiet source of strength or a meaningful pause.
Subtle phrases inspired by each scent were used to visualize the ritual experience, and we employed minimal, honest graphics to connect mood and message, delivering a sincere tone.
The product includes a tube ring designed to help users squeeze out every last drop from the aluminum tube, ensuring nothing goes to waste.
To offer a sense of healing and rest through scent, we also developed a design feature that allows personalized messages to be engraved through select channels.
To develop this distinct ritual line, we thoughtfully considered every aspect—from the planning concept and usage
patterns to the gifting process—to ensure it aligned with Primera’s brand values.
This made the development journey all the more meaningful and rewarding.
