Hair & Scalp is a total functional cleansing line developed to address the needs of the offline low-cost market, specifically
targeting scalp and hair issues. This product offers solutions tailored to a range of scalp and hair concerns by layering the
necessary ingredients. The brand team provided AI-generated drafts and a design direction, which served as a foundation.
Building on this, we developed the design by enhancing the shared perception of ‘functionality’ associated with ‘ampoules’
and ‘ingredients.’
<Product design images created using DALL·E>
The design was developed from AI-generated concepts to emphasize functionality.
Instead of the commonly used approach in other brands’ total functional products—such as
typography-focused minimal designs and color variations—we adopted a concept reminiscent
of skincare functionality, incorporating an ampoule-inspired visual and a layout that
intuitively highlights key ingredients. Functional elements like ‘+’ symbols and scale
graphics were added to reinforce the product’s benefits and establish a distinctive visual identity.
