From its name alone, Happy Bath encapsulates the emotion of happiness. Therefore, the starting point for any project is always
how to provide a happy shower experience. The recently launched Perfume Boutique line by Happy Bath also began with the
thought of adding fragrance sensitivity to a happy shower.
Happy Bath Perfume Boutique line features products inspired by the fragrance of Grasse in southern France, with an oil
body wash as the main product and extending to body lotion and body & hair mist, totaling three types. To capture the
premium fragrance essence, thorough consideration was given to the form and color mood of the containers and the texture
of the labels from the initial stages, integrating these directions into the design of the project.
Scent of Grasse
Given that the Grasse region in southern France is renowned as the homeland of fragrance, we wanted to capture the
essence of this area to the fullest. We extracted elements that could be used as motifs from boutique spaces in
Provence, various contained objects, and the emotions felt when experiencing fragrance. Through these inspirations,
we aimed to showcase an antique mood, primarily featuring the shape of perfume bottles that evoke memories of old
boutiques and script typography.
Bottle Shape
The shape of the containers was developed based on the concept of modernizing antique perfumes. We reflected the
aesthetic elements found in the interiors of boutiques selling perfumes and the sculptural aspects perceived in
glass objects. Particularly, the vertical wave patterns evoke the core function of the product, which is to create
smooth skin texture. In this way, the form of the Perfume Boutique line established a perfume-like product identity
with modern and elegant lines.
Label Texture
The primary focus for the label was to replicate the paper texture felt from premium perfumes. However, due to the
usage environment of a ‘wash’ product, paper labels that could get wet were not feasible. We realized that a new
material that could create a ‘paper-like texture’ effect was necessary. Through various attempts, we implemented
a double-layered pattern with a matte finish to provide a tactile texture that can be felt when touching the
label, giving it a three-dimensional application.
Antique mood
The font used for the product name was chosen to fully capture the essence of ‘Perfume Boutique’
itself. A slant script font was applied, which appears to have been written diagonally. This
choice plays a pivotal role in expressing the core concept of the product.
Visual Experience
To ensure that the fragrance essence of Perfume Boutique could be fully experienced online, we concurrently worked on visualizations.
For each scent – Rose Blush, La Fleur, and Santal Musk –we intuitively represented them by arranging actual materials that correspond to each fragrance.
We heightened the color density to actively reflect the mood.
Additionally, we added shimmery elements to prominently display the ‘pearl’ characteristic, a distinctive feature of the product contents, making it more appealing.
Perfume Boutique Series
Perfume Boutique was designed to maximize its appeal when collected as a series, while still highlighting the unique features of each type.
For the body lotion, we applied a creamy color to express the moisturizing quality of the product. The body & hair mist was designed to
resemble a perfume glass container, emphasizing the transparency of the product.
The Perfume Boutique line aimed to encapsulate the authenticity of ‘scent’ through this process.
We sought to find a balance between the daily beauty sales environment, where we need to intuitively emphasize the product’s advantages,
and the minimalistic elements of premium perfumes.
As a result, it was a meaningful aspect for the product creative manager to reflect the unique container shape and new label texture in the products.
We hope the Happy Bath brand’s ‘happy shower’ sentiment reaches many customers.
