RYO ROOT:GEN scalp core reinforcement line
Summary
RYO, which pursues the natural beauty of the scalp, introduces a new ‘ROOT:GEN scalp core reinforcement’ line containing a more fundamental scalp solution. It is a follow-up line-up of RYO ROOT:GEN, which has been loved steadily since its launch in 2023 and has established itself as a representative care line for female hair loss symptoms, targeting the scalp market in earnest in the summer. The color that intuitively captures the cooling feeling of the product and the more sophisticated label design effectively meets the needs of the scalp’s cleanliness, soothing and cooling, especially in summer, and completes ROOT:GEN’s own premium sensibility and elegant aesthetics.
The RYO ROOT:GEN scalp core reinforcement line comes in two types: shampoo and tonic, focusing on balancing sebum and strengthening scalp self-sustainability. Taking over ROOT:GEN Line’s prescription label design, scalp core reinforcement lines also consistently deliver images of ASIAN PHYTO SCIENCE.
Color
When it comes to designing the product, the main focus was to select the color of the product. Intuitive deep blue color was applied to deliver the product properties that go well with the olive color of ROOT:GEN and can keep the scalp cool and fresh in hot weather. This deep blue color, which resembles a dawn sky, visually expresses the cooling effect of lowering the scalp temperature by -9 degrees right after use and intuitively conveys the core functions of the product. The understated tone of color gives comfort and deep trust, adding premium sensibility to the overall design. In particular, the deep blue color emphasizes the value of essential care, as it strengthens the scalp core to lead to fundamental improvement.
Layout
While maintaining the prescription label design and grid structure of the existing ROOT:GEN line,
Hierarchy was re-established and the weight of Hangeul(Korean alphabet) was expanded to increase readability.
The line name ROOT:GEN has been bolder to enhance the scalability and brand identity of the ROOT:GEN line,
The product name and main efficacy are clearly marked in Korean so that the functions and characteristics of each product can be recognized at a glance. Also, put the same color bar as the container color at the bottom so that the label does not look long according to the global capacity mark, Design continuity with the existing ROOT:GEN line was maintained.
Hierarchy was re-established and the weight of Hangeul(Korean alphabet) was expanded to increase readability.
The line name ROOT:GEN has been bolder to enhance the scalability and brand identity of the ROOT:GEN line,
The product name and main efficacy are clearly marked in Korean so that the functions and characteristics of each product can be recognized at a glance. Also, put the same color bar as the container color at the bottom so that the label does not look long according to the global capacity mark, Design continuity with the existing ROOT:GEN line was maintained.
RYO ROOT:GEN
Hair Loss
Care Shampoo
for Women
Hair Loss
Care Shampoo
for Women
RYO ROOT:GEN
Scalp Core
Strengthening &
Purifying Shampoo
Scalp Core
Strengthening &
Purifying Shampoo
Visual
Based on the power of nature, the natural healing process of restoring the root of
the scalp and restoring it to an ideal state created a calm and refreshing mood.
the scalp and restoring it to an ideal state created a calm and refreshing mood.
With the motif of the natural recovery mechanism, the visual concept began with the forest reflected on the water, the dreamy moment. The refreshing impression of the forest where you can feel the cool wind and cold air is implemented in a Generative AI, and it was used as a filming background to add visual depth. It also emphasized the effectiveness of cooling care and the attractiveness of the product through the transparent wave shape and reflection effect.
- Amorepacific Creatives
- Product Design
- 성유진
- Visual Directing
- 성유진
- BM
- 정현주
- Development
- 박승훈
- Photography
- 신상우
