Ryo’s Beer Yeast Root-Nourishing Shampoo was designed to convey the essence of the product to customers in the most intuitive way.
By connecting the core user experience—rich foam and softness—with the visual symbol of barley, and applying a symmetrical, well-structured label design, the product enhances visual trust.
This design goes beyond mere aesthetics; it reflects a thoughtful process aimed at clearly communicating the brand’s focus on intensive root nourishment at a single glance.
Background
Ryo’s new Beer Yeast Shampoo began with a focus on the key insights gained from VOC analysis, which revealed that “rich foam” and “softness” were the most positively received attributes by consumers.
Many customers repeatedly mentioned these two elements as reasons for their satisfaction, making them crucial factors in shaping the overall impression of the product.
As a result, we recognized the importance of consistently and intuitively conveying this image—from the first visual impression to the actual usage experience.
Design Story
The design of Ryo’s Beer Yeast Shampoo is a modern reinterpretation of the symmetrical emblem frame commonly seen in beer packaging.
At the center, a golden barley illustration is placed and surrounded by a stable, structured layout to visually highlight the themes of richness and intensive nourishment.
This goes beyond decorative elements—it serves as a visual tool that reinforces the product’s character and helps consumers intuitively understand its benefits at a glance.
