아모레성수 2-3월 메라블 ‘my love story - 사랑하는 순간들을 표현한 봄의 드라마’
AMOREPACIFICFeb 01, 2023
Summary
The first Merable (MAKE UP & LIFE BLENDING) of 2023 proposes a lovely pink makeup that
expresses the excitement of love against the backdrop of spring and the color green, a symbol of vitality. The
pink cheeks resemble the excitement of preparing a gift, the glossy lips reflect the joy of a fresh rose garden,
and the hip pink eye makeup of a traveler in Seongsu-dong.
Create a springtime drama with these three colorful makeup styles that tell the story of love. LOVE MAKES THE WOLRD GO ROUND
Experiencing ‘Merable’ at Amore Seongsu
After the planning, photoshoot, design, and production for ‘Merable’ are complete, we move on to the final on-site setup at Amore Seongsu.
For the February-March period, which includes Valentine’s Day and White Day, we created a store atmosphere brimming with excitement by blending pink, the symbol of love, with green, the symbol of Amore Seongsu.
On the artist’s table, which is updated every two months, we placed ‘Merable to-go kits’ so visitors could try the products used in the looks.
During this ‘My Love Story’ campaign, we also offered a special promotion: a free couples’ makeup service perfect for spring. (available Feb 10 – Mar 19)
What does the setup include?
We create a unified ‘Merable’ theme that extends from the building’s exterior to the furthest point of the interior,
using various media such as external banners, posters, digital monitors, lookbooks, and the artist’s table display (including video).
+ tip
To celebrate Valentine’s Day and White Day, all Amore Seongsu gift packages are wrapped with a special pink ribbon (available until March 31).
A behind-the-scenes short film that captures the energy of the set.
A video capturing the process of completing Merable’s final makeup look.
Take a moment to enjoy the vibrant on-site scenes of models striking poses that best highlight the point makeup and mood.
A behind-the-scenes short film that captures the energy of the set.
Filmed against a GREEN backdrop symbolizing “spring” and “vitality,”
the shoot highlights pink makeup looks for spring, with key points on cheeks, eyes, and lips.
Experience the “my love story” video, where cherished moments are expressed through vibrant, lively makeup.
Makeup Pro Team artists Cha Min Kyung, Kim Dong Hyun, and Kang Jung Chang (from left to right).
The moment a look is completed by the hands of the makeup pro team artists.
The moment a look is completed by the hands of the makeup pro team artists.
‘Merable’ is brought to life through the planning of the Restore Business Team and the
technical expertise of the Makeup Pro Team, who elevated the ‘My Love Story’ looks with their sophisticated pink point makeup.
This spring, we introduce three makeup looks proposed by Merable
Spring, the joy of nature’s vitality (LIP) Spring, the beginning of a spring traveler (EYE) Spring, the excitement of preparing a gift for the one you love (CHEEK)
This spring, we introduce three makeup looks proposed by Merable
Spring, the joy of nature’s vitality Spring, the beginning of a spring traveler Spring, the excitement of preparing a gift for the one you love
Like capturing a pink rose with a dropper, this pink lip point makeup expresses a radiant smile infused with the natural glow of spring.
It conveys the joy felt on lovely lips that speak of spring’s vitality, creating memories of passionate love in spring — and Merabl will help you cherish them.
A Glossy Pink Plumping Lip
Makeup Look Full of Vitality
This look features a raspberry pink color that brightens the complexion.
Apply HERA’s Sensual Nude Gloss in #132 Hush
to create a sophisticated lip with a soft, high-shine finish.
TIP. Just one application of the Sensual Nude Gloss
is enough to create a radiant, plumping effect for transparent and bouncy-looking lips.
BASE
To prep for a glossy finish, apply the Laneige Lip Sleeping Mask
the night before makeup. It creates a protective barrier on the
delicate surface of the lips to maintain a soft, supple texture.
FACE
Use HERA’s Skin Radiance Glow Cushion
to create a clear, subtly radiant skin finish.
LIPS
Slightly extend the eyeliner at the outer corners
of the eyes. Then, apply Espoir’s No-Smudge Mascara
Waterproof in Clean Black for a clean, clump-free curl.
This spring, travelers who love the hip neighborhood of Seongsu find inspiration and romance amidst streets overflowing with new pop-ups.
From a vibrant palette, an artist creates a personal pink recipe — introducing a glossy eye point makeup look that captures the full essence of a pink-tinted spring.
Pink is the New Black.
A Hip Collaboration of Lovely Pink & Glossy Texture
To create a modern, glossy eye, this look uses a lip tint instead of a
traditional matte eyeshadow. Apply a small amount of HERA’s Sensual Fitting Glow Tint in #126 Riddler to the eyelids
and the outer corners of the eyes. Blend with your fingertips or a foundation puff,
using an eyeshadow brush to diffuse the color at the outer corners.
TIP. For an even more high-shine, glossy effect, gently dab a small amount of ETUDE’s Ginger Sugar Essential Lip Balm onto the center of the eyelids.
BASE
Use Innisfree’s Green Tea Seed Eye Cream to create a moisture
barrier that protects the delicate skin around the eyes from winter
dryness. Apply a small amount around the eyes after your base skincare routine.
FACE
Apply HERA’s Silky Stay 24H Longwear Foundation to
create a clean, luminous finish without any greasiness.
EYES
To keep the focus on the eyes, the lips should be subtle and natural.
Use HERA’s Sensual Nude Balm in #112 Born Free, which contains ceramide
for moisture, to create a natural pink lip with a healthy-looking flush.
Glow pink cheek makeup captures the fluttering excitement and shy smile of writing a heartfelt letter while wrapping a gift for the one you love.
With a coral-pink blush softly infused with pearl, reminiscent of spring, the Blossom Makeup celebrates love — wishing that your romance lasts forever.
A Glowing Pink Cheek to Capture a Shy, Lovely Smile
To enhance makeup adhesion and create a smooth canvas, first apply Espoir’s Common Nude Smoothing Moisturizer, followed by the HERA Black Cushion. For a vibrant, glossy blush, use the
lip product HERA Sensual Nude Balm in #356 Tempting Red.
Gently dot the product onto your cheeks, then blend it broadly across the cheekbones
and up towards the temples for a natural, radiant finish.
TIP. As a finishing touch, lightly dab Hanyul’s Natural Lip Balm in Red
onto the apples of the cheeks to add an extra touch of natural flush and shine.
BASE
To replenish a moisture barrier damaged by winter weather,
use Laneige’s Cream Skin as a base step to perfect
your skin’s texture before applying color makeup.
EYES
Lightly define your eyebrows, following their natural shape.
Emphasize lash volume by carefully applying Etude’s Curl
Fix Mascara to the lower lashes as well as the upper.
LIPS
To create a cohesive look, use the same HERA Sensual Nude
Balm in ‘Tempting Red’ that was used on the cheeks. Then,
layer the ‘Jalapeño’ shade over it to create a hydrated, glossy finish.
‘Merable’ (Make-up & Life Blending) is
a makeup look proposed by Amore Seongsu—a space for discovering beauty—to help make your day even more special.
We believe that every moment can be special for everyone.
In the midst of an ordinary routine, we hope that just for today,
you discover a new version of yourself.
* A new ‘Merable’ brand identity was developed to welcome the new year.
