The new cleansing line was designed to align with the renewed Hello Bubble hair dye line by adding a sense of weight, restraint,
and maturity. It continues the narrative of celebrity glamour and desirability associated with the hair dye line’s models.
Concept
The Hello Bubble cleansing line was created to maintain the model power and brand identity of the renewed hair dye line.
The main challenge was aligning the design with the Hello Bubble dye products without using images of the Blackpink model, who plays a significant role in the original visuals.
To solve this, the font, layout, and key design elements such as the black outline were preserved.
After careful consideration of how to replace the model image, the team developed a cohesive lineup that communicates a
consistent message by interpreting the story from the perspective of a celebrity symbol, thus extending the glamour of the original line.
