Kombucha, a fermented beverage made from black or green tea, is gaining global attention not only as a drink but also as a skincare ingredient.
In line with this trend, we introduce the Kombucha Cleansing Line, formulated with kombucha and patented ingredients to strengthen weakened scalp
barriers and fortify the hair. The design concept is inspired by kombucha tea leaves and its signature flavors—lemon ginger and blackberry.
Concept
Kombucha is now quite familiar as a beverage, but it is still relatively unknown in the hair and body care market.
To make it more accessible, we drew inspiration from visual elements commonly found in food and beverage design to
evoke the image of a drink. We incorporated bold typography and simple tea leaf graphics, and used a pearlescent label
material to give the impression of a canned beverage.
The lines categorized by lemon ginger and blackberry flavors are presented in a playful, contrasting color scheme.
Visual
The visuals focus on highlighting the ingredients that distinguish each line and scent.
We explored various techniques used in food styling photography and chose to layer the ingredients to present familiar elements like lemon and ginger in a more visually engaging way.
