The second ‘Dream Plant’ project by Puzzlewood is a collaborative art object and packaging design, inspired by the Seocheon
Flower Garden from Jeju mythology, reinterpreting the five mystical flowers guarded by Samsin Halmae. This project translates
traditional myth and Korean sentiment into a design language, weaving the delicate materiality of the paper object with the
symbolic elements of its packaging into one coherent narrative.
Crafted from paper, the object is vulnerable to small impacts, so we chose a cake box structure for protection.
This form not only safeguards the piece but also enhances its perception as a gift, elevating its value. The
package incorporates transparent materials, extending beyond protection to allow the piece to be experienced
as an exhibition, even during transport and display. On the front of the box, we printed a symbol graphic
inspired by the Dream Plant and added a knot decoration. This knot references a Korean custom of tying
ribbons or cloth to temple or village guardian trees as a wish, extending the mythological narrative of
Seocheon into the packaging concept.
Su-re-myeol-mang Flower
‘The flower of destructive intent that brings ruin to all.’
When it blooms, it stirs destructive desires and malice in the human heart, leading inevitably to downfall.
It embodies the concentrated energy of greed, destruction, and annihilation. In myth, it appears as a tool
to punish wrongdoers or to bring certain situations to an end.
Sal-sal-i Flower (Left)
‘The reviving flower of life.’
This flower restores the dead to life, embodying renewal, healing, and the continuation of existence.
It symbolizes the power of regeneration and the cycle of life, often appearing in stories of reunion and salvation.
U-reum-u-reul Flower (Right)
‘The weeping flower that summons tears.’
This flower overwhelms the heart with sorrow, causing uncontrollable weeping. It symbolizes
grief and lamentation, often serving in myths as a force that reveals hidden emotions or disarms opponents through sorrow.
Ppyeo-sal-i Flower
‘The bone-restoring flower of complete rebirth.’
Unlike the Sal-sal-i Flower, this one revives not only life but also the very bones of the deceased,
ensuring complete restoration of body and soul. It stands for total regeneration, wholeness, and
the triumph of life over death.
Ut-seum-ut-seul Flower
‘The laughing flower that brings forth joy.’
Its bloom compels laughter and delight, dissolving sorrow and tension.
In myth, it functions as a counterpart to the weeping flower, restoring balance by turning grief into laughter.
To highlight the vivid colors of the object, the packaging was designed with a restrained contrast of transparency and black.
A decorative band carrying the brand name and logo was added to the black ribbon, with its colors drawn from the object itself to consistently link the mythological story and the design sensibility.
The knot draws from a Korean custom of tying ribbons on temple or village guardian trees
to make wishes, serving as a device that connects the mythological narrative to the
packaging concept in an emotional way.
Dream Plant Graphic Design
The logo design of Dream Plant visualizes the flowers of Seocheon Garden, an imagined place that exists only in myth.
It is composed of organic curves and balanced symmetry reminiscent of a flower, taking motifs from stamens and pistils.
The form also evokes a mother’s womb that carries new life, embodying the symbolism of birth and origin, and intersecting
with the myth of Samsin Halmae and Seocheon Garden.
