HERA ‘BLOOMING LOVE’ KAKAOTALK GIFT LIMITED PACKAGE
헤라 ‘블루밍 러브’ 카카오톡 선물하기 리미티드 패키지 & 컨텐츠
HERAMar 06, 2025
Summary
Hera has planned a project to convey heartfelt sentiments to loved ones, capturing the essence of new beginnings and the vibrancy of love for
this White Day, following last Valentine’s Day. The project, titled ‘BLOOMING LOVE,’ communicates a lively image of love and includes the
blooming love package, as well as a special promotion and content planning for the four-leaf clover facial soap that embodies the fragrance of spring.
BLOOMING LOVE PACKAGE
For this White Day, HERA designed the Blooming Love Package, capturing the freshness of spring and the blossoming warmth of love.
The main color palette features a vivid lime tone complemented by a pink gradient artwork, developed using generative AI and applied through to mass production.
The textured gradient extraction preserved subtle details, bringing a refined and contemporary finish to the package.
BLOOMING LOVE SPECIAL FACIAL SOAP
As part of HERA’s March 2025 White Day promotion on KakaoTalk Gifting, we developed the shape design of the
Blooming Love special facial soap. Using Midjourney, a generative AI tool, we explored multiple prompts, blends,
and references to derive a form that embodies the fresh, radiant concept of the Blooming Love theme.
The result is a simple, minimal, yet fluid curved silhouette that reflects both elegance and seasonality.
BLOOMING LOVE CONTENTS
To accompany the limited-edition package and soap, we created seasonal visual content that evokes the freshness of spring.
Featuring HERA’s Sensual Tinted Shine Stick as the main product, the direction highlighted the line’s diverse color spectrum and luxurious shine.
Visual storytelling emphasized high-gloss, high-pigment textures, utilizing AI-generated backgrounds to efficiently produce dynamic and visually rich imagery for the shoot—blending innovation, beauty, and emotion into one cohesive campaign.
