To enhance the brand value of AmoreFS and improve the consumer experience, we designed gift accessories that add a touch of elegance to our existing standard shopping bags.
In addition to the current gift packaging options, we aimed to provide customers with a wider range of choices by offering a lightweight packaging accessory.
Moreover, these accessories are designed to subtly promote the AmoreFS brand when carried around, serving as a marketing tool.
This project was undertaken to elevate customer satisfaction while reinforcing the AmoreFS brand identity.
Design Study
AMORE SEONGSU
Green Ribbon
This project began with the goal of making shopping bags stand out a little more, and as a result, we decided to create paper accessories.
In particular, we wanted to capture the unique atmosphere of Seongsu-dong, where Amore Seongsu is located, in these accessories.
The ribbon was ultimately chosen for its symbolic meaning as a gift.
We hoped this ribbon would transform the shopping bag from mere packaging into something more — a small comfort for oneself and a special, fail-safe surprise for someone dear.
The ribbon design features bold strokes to express the youthful and vibrant vibe of Seongsu-dong, using Amore Seongsu’s signature green as the main color.
Additionally, the handle area was designed in a craft-like tone to blend naturally with the shopping bag, making the ribbon feel like an integrated part of the package.
Altogether, the ribbon becomes more than a decorative detail — it’s a symbol that enhances special moments.
AMORE YONGSAN
Gift Message Tag
meet our 5 different message tag
LOVE, BIRTHDAY, THANK YOU, LUCK (choose one as you like)
Amore Yongsan, located at the Amorepacific Global Headquarters, is the most elegant Amore FS store, attracting a relatively older customer base.
From a designer’s perspective, it’s a space full of creative challenges.
Amidst this, voices emerged around refreshing the gift packaging experience. In response, Amore Yongsan decided to try something completely new.
Until now, a calm ivory satin ribbon embossed with the Amore Yongsan logo was tied to the handles of the shopping bags.
What did we need? Change. Newness.
Was one color enough? Should we add a message? Should it stand out?
We answered these questions by introducing five new message tags —
ideal for birthdays, expressions of love and gratitude, or wishing someone good luck.
These stylish message tags allow you to express your feelings in a meaningful and elevated way.
1. On the first floor, satin ribbon packaging is available for customers who prefer a more classic and elegant style.
2. On the second floor, we’ve introduced the new message tags — and don’t miss the detail: the tag hole is heart-shaped.
3. The message tags, available in three sizes, perfectly complement any shopping bag display.
1. On the first floor, satin ribbon packaging is available for customers who prefer a more classic and elegant style.
2. On the second floor, we’ve introduced the new message tags — and don’t miss the detail: the tag hole is heart-shaped.
3. The message tags, available in three sizes, perfectly complement any shopping bag display.
AMORE BUSAN
Love or Happy Day
Amore Busan has created gift items that bring special meaning to even the smallest details.
With messages like “LOVE,” symbolizing heartfelt affection, and “HAPPY DAY,” conveying joyful wishes, these accessories are perfect gifts for yourself or someone you care about.
Designed to hang on shopping bags, the “LOVE” tag features a heart shape that rises above the bag, creating the impression of love overflowing.
The “HAPPY DAY” tag is cut in the shape of its own letters, emphasizing the celebratory message.
Each tag includes a card on the back where you can write a personal message to make the gift even more special.
Amore Busan has created gift items that bring special
meaning to even the smallest details. With messages like
“LOVE,” symbolizing heartfelt affection, and “HAPPY DAY,”
conveying joyful wishes, these accessories are perfect gifts
for yourself or someone you care about. Designed to hang
on shopping bags, the “LOVE” tag features a heart shape
that rises above the bag, creating the impression of love
overflowing. The “HAPPY DAY” tag is cut in the shape of
its own letters, emphasizing the celebratory message. Each
tag includes a card on the back where you can write a
personal message to make the gift even more special.
Gift accessories are available at Amore Seongsu, Yongsan, and Busan.
