The Hera 24 Holiday ‘DREAMSCAPE VOYAGE’ collection is themed around of dreams encompassing dreams we have while sleeping and the aspirations we hold.
This collection is presented through the perspective the independent Hera Seoulistas, who find their own paths.The story unfolds in a space where
words dreams are scattered, guiding the through Hera compass. It includes the process exploring with, air balloons, and telescopes. By incorporating main motifs
of the compass, key, and map into product, the collection made richer and more diverse. The harmonious blend of these
different motifs brings the journey of dreams life in a vibrant and engaging manner.
Concept
The 2024 HERA Holiday Collection completes HERA’s distinctive world of dreams with a touch of holiday spirit.
The collection features captivating illustrations that incorporate various motifs—a compass that guides the way, a key that opens new worlds, hot air balloons, and telescopes.
Notably, the calligram technique, in which text is used to form images, is applied to depict elements such as eyes, stars, and birds, adding further depth and richness to the visuals.
In line with HERA’s slogan, “HERE. NOW. MYSELF.”, the story unfolds from the perspective of HERA’s Seoulista, who explores this dreamlike world with confidence and autonomy.
DREAMSCAPE VOYAGE LIP OIL / CUSHION CASE / QUAD EYE
The "Dreamscape Voyage" Collection features special products inspired by the motifs of a dreamlike world.
The lip oil represents a key that unlocks the realm of dreams, while the cushion case serves as a compass that guides the journey.
The quad eye palette symbolizes a map for exploring the dream voyage, adorned in silver and white hues that evoke the festive ambiance of the holiday season.
Together, these design elements imbue each product with unique meaning and emotional depth.
DREAMSCAPE VOYAGE KAKAOTALK GIFT SPECIAL PACKAGE & CANDLE
In celebration of the holiday season, we also proposed a special package for KakaoTalk gifting.
Unlike the main products, which feature dream-world motifs such as the compass and the key, the KakaoTalk package focuses on calligram graphics reminiscent of stars embroidered across a fantastical night sky.
We envisioned the act of dreaming as a collection of fragmented memories and expressed this concept by designing each side of the package in different Beda color tones, visualizing dream fragments coming together into one.
The sensual lip package was also designed with a structure reminiscent of a holiday ornament, adding a touch of festive elegance.
Additionally, we proposed the Dreamscape Voyage Candle as a holiday-exclusive goodie available only through the Kakao Channel.
Designed to be placed by the bedside before sleep, the candle features a Brea Smoke fragrance that evokes the warmth and coziness of the holiday season through scent.
The aluminum vessel is engraved with the collection’s signature lettering at its center, creating a classic, timeless object meant to be cherished for years to come.
DREAMSCAPE VOYAGE GIFT BOX / SHOPPING BAG
The gift box and shopping bag—exclusive packaging materials for department stores—boldly feature the HERA logo on the back and a full illustration scene on the front, capturing the complete world of Dreamscape.
Accented with delicate silver graphics, ribbons, and charms layered over the collection’s signature Dreamscape Voyage blue, the design enhances the mysterious and glamorous mood of the holiday season.
