MAMONDE ‘Flora Glow Rose’ | Product & Communication Design
마몽드 플로라 글로우 로즈 디자인 리뉴얼
MAMONDEMar 01, 2024
Summary
MAMONDE has revitalized its Rose line, one of the brand’s most popular products for many years, with the new HYPER FLORATM technology.
We planned to create a visual universe for the Flora Glow Rose line across various customer touchpoints, including products and content,
and to convey MAMONDE’s message of freedom without boundaries.
Packaging Design
Concept
We expressed the new Rose Line with imagination and innovation through a layout that freely expands the color system embodying the logic of Hyper Flora and the Super Graphic motif of Mamonde’s iconic M pattern.
Using the signature pink color as a base, we symbolized Mamonde’s years of rose research while pairing it with sky blue—representing the boosting ingredients that maximize efficacy—to create
a bold and refreshing color palette. Through this design language, we sought to deliver a dynamic impression that transcends the boundaries of traditional skincare and conveys the brand’s vibrant and confident attitude.
Communication Design
Concept
We also developed the key graphics for the “Bloom Your Glow” campaign launched alongside the product release.
The rose icon, symbolizing the new line, and the lettering design for the campaign slogan were created to evoke excitement and curiosity about the new product line and pop-up store.
Based on the concept of visualizing the new journey of the Glow Rose, we produced a motion content
piece that tells the story of Mamonde’s flora sprouting from seeds and blooming into roses, infused with dynamic energy.
The final content was used as the main motion graphic asset throughout the entire campaign.
INTRO: Super Graphic Rose ver.
Campaign Teaser #1 [GLOW]
Campaign Teaser #2 [BLOOM]
The key graphic was further expanded and applied to various offline spaces within the Mamonde Seongsu Pop-Up Store,
which opened in March 2024, conveying Mamonde’s new visual universe across multiple touchpoints.
