HERA KAKAOTALK GIFT F/W SENSUAL FORTUNE COOKIE PROMOTION
Summary
The Hera KakaoTalk Gift channel is designed to optimize gift-giving demand with seasonally tailored emotional content and design, enhancing both purchase conversion and brand preference.
For the October 2025 season, we developed and designed a special Sensual Line promotion inspired by fortune cookies to deliver Hera’s unique F/W season message.
This project features an integrated creative approach that connects the Sensual product packaging, scratch coupons, special mirror goods, and digital content into a cohesive experience.
HERA’s FORTUNE COOKIE
The main motif of this project was the “fortune cookie,” a metaphor for hope and positivity.
It was designed to make the experience of receiving Hera’s products feel like a playful moment of breaking open a fortune cookie.
As the cookie breaks, a Sensual Tint is revealed, offering an emotional experience that brings happiness and delight to people.
It was designed to make the experience of receiving Hera’s products feel like a playful moment of breaking open a fortune cookie.
As the cookie breaks, a Sensual Tint is revealed, offering an emotional experience that brings happiness and delight to people.
Stay soft, stay strong.
That’s your power.
That’s your power.
We all live through moments that are both soft and strong, and Hera sees this duality as a form of beautiful strength.
This contrast visually expands Hera’s unique brand identity, creating a powerful impact across product packaging and collection visuals.
Just as a small object held by chance can become one’s personal charm of luck, this special promotion embodies the meaning of fortune through its packaging, coupons, and mirror goods. Hera offers a touch of everyday luck, allowing you to cherish those precious moments.
This contrast visually expands Hera’s unique brand identity, creating a powerful impact across product packaging and collection visuals.
Just as a small object held by chance can become one’s personal charm of luck, this special promotion embodies the meaning of fortune through its packaging, coupons, and mirror goods. Hera offers a touch of everyday luck, allowing you to cherish those precious moments.
Limited Sensual Lip Package
This special promotion highlights the newly renewed Sensual Powder Matte Liquid launching in October.
The main color, “Cherry Plum,” is accentuated on the front of the lip packaging, enhanced with a three-dimensional embossed leather texture for a refined touch.
The ribbon on the package features lettering details reminiscent of a fortune cookie message tag,
adding a special meaning to the design.
Fortune Cookie Scratch Coupon
In addition, a special scratch coupon was created in the shape of the main motif, the fortune cookie.
The design reinterprets the fortune cookie through Hera’s unique aesthetic by applying embossing on metallic silver paper.
The act of scratching the surface is meant to evoke the feeling of breaking open a fortune cookie to reveal one’s own luck,
offering a sensory and special experience.
The design reinterprets the fortune cookie through Hera’s unique aesthetic by applying embossing on metallic silver paper.
The act of scratching the surface is meant to evoke the feeling of breaking open a fortune cookie to reveal one’s own luck,
offering a sensory and special experience.
Special Sensual Mirror Goods
We designed a double-sided hand mirror inspired by Hera Sensual’s signature form, the chamfer square.
As a special good that complements Hera’s Sensual Lip Line — the best-selling category on Kakao Gift —
it is intended to be a timeless item that continues to be loved and used over time.
As a special good that complements Hera’s Sensual Lip Line — the best-selling category on Kakao Gift —
it is intended to be a timeless item that continues to be loved and used over time.
- Amorepacific Creatives
- Product Design / Art Directing
- 박소연
- Visual Directing / Styling
- fig.000
- Photography
- 민가을 스튜디오
